Filipino-Pakistani fusion defines success for Lola’s Hot Sauce in America

December 27 2023

A man and woman posing with smiles, showcasing Lola's Fine Sauces products.
A man and woman posing with smiles, showcasing Lola's Fine Sauces products.

Credit: The Global Filipino Magazine
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December 21, 2023 / TGFM

Taufeek Shah, the Founder and CEO of Lola’s Fine Hot Sauce, has created a unique brand that symbolizes the amalgamation of cultures and traditions. His Filipino mother and Pakistani father, both immigrants in the U.S., influenced his upbringing in Northeast Iowa. This diverse cultural background paved the way for Taufeek’s innovative culinary approach.

taufeek and mother with hot sauce in kitchentaufeek and mother in Lowe's with hot saucetaufeek with parents at lolas farmers market tenttaufeek portrait in lolas storage warehouse with hot sauce

The brand, named “Lola’s” in honor of Taufeek’s mother and reflecting the Tagalog word for grandmother, has a touching backstory. Starting from Taufeek’s financial services career, where his mother’s homemade hot sauce gained popularity, Lola’s began its journey. Initially sold at local pop-up events and farmers’ markets, the brand experienced a gradual rise in demand.

The key to Lola’s success lies in its commitment to the original recipe, combining Filipino and Pakistani flavors with Iowa-grown peppers. Taufeek’s multifaceted role in the company, spanning from investor to CEO and even delivery driver, played a crucial part in promoting the brand.

lola herself holding lola's specialty sandwichlola retirement party with cake and celebrationlola's hot sauce main product line up in warehouse boxeslola's hot sauce lineup on kitchen counterlola's original and green jalapeno hot sauces on kitchen counter

Today, Lola’s Fine Hot Sauce is a national sensation, available in over 14,000 locations. The brand recently achieved a significant milestone by entering over 3,600 Walgreens stores, making it the first-ever national Asian-Filipino-owned hot sauce brand in the U.S.

Shop their products here!

Credit: The Global Filipino Magazine